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Amazon & marketplaces

Amazon and marketplace consultant who works the account, not the deck.

Marketplace performance is won in the boring detail: the Featured Offer, the variation tree, the content, the price ladder and the stock position. I get into Seller Central and the other channels with you and fix what is costing you sales.

Book the marketplace audit Free 30-minute call first
Sound familiar?

Where marketplace accounts lose money.

Losing the Featured Offer

Price, stock, seller performance and fulfilment settings quietly hand the buy box to someone else, and ad spend keeps running into a listing that cannot convert.

Catalogue chaos

Duplicate ASINs, broken variation families, suppressed listings, inconsistent titles and attributes across channels.

Growth with no margin

Revenue rises, contribution does not. Fees, returns, ad spend and discounting are not being read together.

The work itself

What I actually do on Amazon and marketplaces.

  • Featured Offer diagnosis and recovery: pricing, stock, fulfilment and account health
  • Catalogue and variation clean-up, duplicate and suppression resolution
  • Listing optimisation: titles, bullets, backend terms, A+ content, imagery
  • Product research and range expansion using Helium 10, Jungle Scout and DataDive
  • Price ladders and promotional planning that protect contribution
  • Multi-channel rollout: eBay, OnBuy, B&Q, Tesco, The Range
  • Ad structure review and budget allocation against commercial targets
  • Reporting that shows contribution by channel and SKU, not just revenue
Proof

Marketplace work that moved a number.

Amazon Buybox/Featured Offer
56% → 98%
Across 700+ Amazon listings, Red Gorilla was losing the buybox to its own B2B customers. I audited pricing, margins and catalogue ownership, then implemented automated repricing with protected margin floors. Featured Offer win rate increased from 56% to 98%, contributing to a six-figure increase in Amazon revenue without sacrificing margin.
Shopify Conversion Rate Optimisation
+55%
The Air Ambulance Service was losing customers between add to cart and checkout. I identified friction within the cart, streamlined the customer journey and improved the overall buying experience. These changes strengthened conversion performance and contributed to a sustained 55% increase in net sales.

Real reported outcomes from the projects named above. The case studies set out the full context.

Red GorillaMulti-channel ecommerce and Amazon growth JiroxProduct research and range expansion
Questions

Marketplace consulting, answered.

Amazon primarily, plus eBay, OnBuy, B&Q, Tesco and The Range. The commercial logic is the same across all of them: control the listing, control the buy box, control the margin.

I work on the commercial side of ads, structure, budget allocation, ACoS targets and what the ads are actually being pointed at. If you need a full-time PPC desk, I will say so.

Seller Central is where most of my hands-on work has been. Vendor and hybrid setups are workable, but tell me in your email so I can be honest about fit.

Yes, and it is often the highest value job on the list. Broken variations, duplicate ASINs and suppressed listings quietly cost more than most ad accounts.

Not sure where your marketplace margin is going?

One email, no obligation. Bring the account and I will tell you what I would fix first.

Book an ecommerce audit Free 30-minute call first