Case study
The Air Ambulance Service
Shopify sales & AOV growth
Ecommerce growth project completed for The Air Ambulance Service. I managed online trading, product onboarding, merchandising, site maintenance and performance analysis across the Shopify store.
- Sector
- Charity retail
- Channels
- Shopify
- My role
- Ecommerce Administrator
The numbers
Net sales
+55%
The Air Ambulance Service, as Ecommerce Administrator. Net sales growth on Shopify from trading, merchandising, product onboarding and promotional planning.
Average order value
+21%
The Air Ambulance Service, as Ecommerce Administrator. Average order value lift from promotions and merchandising planned with AOV as the target.
Results achieved in the role described above (Ecommerce Administrator). Figures relate to the specific range and period worked on, not the whole business.
The work
What I actually did.
- Managed online trading, product onboarding and merchandising day to day
- Used trading data to identify opportunities across the customer journey and product presentation
- Planned and reviewed promotional activity with average order value as a target, not an afterthought
- Worked alongside marketing across paid search, social and SEO
- Handled site maintenance and ongoing performance analysis
Skills & deliverables
Shopify
Conversion Rate Optimization
Ecommerce Management Consultation
Ecommerce Marketing
SEO Audit
The outcome
These combined improvements contributed to a 55% increase in net sales and a 21% increase in average order value, alongside stronger product visibility, customer experience and commercial decision-making.
In their words
Connor had a real eye for spotting opportunities in the data and turning them into practical improvements. His work across trading, merchandising and promotions helped us achieve 55% growth in net sales and a 21% increase in average order value.
Recognise any of this in your own store?
One email, no obligation. Tell me where it is stuck and I will tell you what I would look at first.