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Shopify

Shopify ecommerce consultant for brands that need hands-on help.

Most Shopify stores are not short of traffic or ideas. They are short of someone who owns the commercial detail: the product pages, the range, the merchandising, the pricing and the repeat purchase. That is the work I do, inside your admin, alongside your team.

Book the Shopify audit Free 30-minute call first
Sound familiar?

Where Shopify stores usually leak revenue.

Traffic that does not convert

Product pages that describe the product but never answer the objection, weak imagery hierarchy, unclear delivery and returns, friction at checkout.

Range and merchandising drift

Collections sorted by nothing in particular, best sellers buried, dead SKUs taking up prime space, no seasonal trading plan.

No commercial owner

An agency runs ads, a developer changes the theme, and nobody is looking at margin, AOV and repeat rate as one picture.

The work itself

What I actually do on Shopify.

  • Product page rebuilds: structure, copy, imagery order, objection handling, cross-sell
  • Collection and navigation merchandising, sort logic and landing page structure
  • Conversion review across the journey, from ad click through to order confirmation
  • AOV work: bundles, tiering, thresholds, upsell and post-purchase offers
  • Pricing, margin and promotional structure, not just discounting
  • Range decisions: what to push, what to fix, what to retire
  • Shopify apps and tech stack review, removing overlap and unnecessary cost
  • Analytics and reporting that a commercial decision can actually be made from
Proof

Shopify work that moved a number.

Shopify Conversion Rate Optimisation
+55%
The Air Ambulance Service was losing customers between add to cart and checkout. I identified friction within the cart, streamlined the customer journey and improved the overall buying experience. These changes strengthened conversion performance and contributed to a sustained 55% increase in net sales.
Multichannel Ecommerce Growth
+100%
MoverX was growing rapidly in its first year but needed dedicated ownership of its ecommerce operation. I managed trading across Shopify and multiple marketplaces, improving product presentation, SEO, content and channel performance. This work contributed to 100% year-on-year growth and a seven-figure increase in company revenue.

Real reported outcomes from the projects named above. The case studies set out the full context.

The Air Ambulance ServiceShopify sales and AOV growth MoverXMulti-channel operations and listings
Questions

Shopify consulting, answered.

Yes. With collaborator access I work directly in the theme, products, collections and apps, rather than sending a document and leaving the work to you.

Usually not. Most stores lose more revenue to weak product pages, poor merchandising and unclear journeys than to the theme itself. I will tell you honestly if a rebuild is genuinely the right call.

Quick wins on product pages, collection merchandising and checkout friction usually land within the first few weeks. Structural work on range, pricing and repeat purchase takes a quarter to read properly.

Yes. I often act as the commercial voice on the client side, briefing and holding an agency to account rather than replacing them.

Want a second opinion on your Shopify store?

One email, no obligation. Tell me where it is stuck and I will tell you what I would look at first.

Book an ecommerce audit Free 30-minute call first