Case study
Red Gorilla
Multi-channel ecommerce & Shopify/Amazon growth
Ecommerce project completed for Red Gorilla International, managing Shopify, Amazon, eBay, TikTok Shop and Mirakl marketplaces including B&Q, Tesco and The Range.
- Sector
- Consumer products
- Channels
- Shopify, Amazon, eBay, TikTok Shop, Mirakl (B&Q, Tesco, The Range)
- My role
- Ecommerce Executive
The numbers
Featured Offer win rate
56% → 98%
Red Gorilla International, as Ecommerce Executive. Margin-protected Amazon pricing strategy, catalogue clean-up and stock control across Shopify, Amazon, eBay, TikTok Shop and Mirakl.
Ecommerce sales growth
+34%
Red Gorilla International, as Ecommerce Executive. Ecommerce sales growth worth a six-figure revenue increase across every channel.
Results achieved in the role described above (Ecommerce Executive). Figures relate to the specific range and period worked on, not the whole business.
The work
What I actually did.
- Ran trading, product content, merchandising, pricing and promotions across every channel
- Introduced a margin-protected Amazon pricing strategy rather than a race to the bottom
- Took control of the catalogue: structure, accuracy and consistency between channels
- Built reporting that supported commercial decisions, not just revenue reporting
- Delivered operational improvements across the day-to-day ecommerce process
Skills & deliverables
Shopify
Amazon Seller Central
Ecommerce Management Consultation
Product Catalog Setup & Optimization
The outcome
Featured Offer win rate rose from 56% to 98%, supporting 34% ecommerce sales growth, a six-figure revenue increase, and stronger commercial control across every channel.
In their words
What stands out about Connor is his ability to get into the detail without losing sight of the commercial goal. His approach has strengthened our control across multiple channels, including helping improve our Amazon Featured Offer win rate from 56% to 98%.
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