Case study
Jirox
Product research & range expansion
Product research and range-development project completed for Jirox Limited. I managed the process from opportunity research through supplier coordination, sampling and launch preparation.
- Sector
- Camping & outdoor
- Channels
- Amazon
- My role
- Product Manager
The numbers
Range expansion
6 → 25 products
Jirox Limited, as Product Manager. Camping and Outdoor range taken from research and sourcing through sampling to launch.
Category
Camping & outdoor
Jirox Limited. Category researched with Helium 10, Jungle Scout and Data Dive before any product was committed to.
Results achieved in the role described above (Product Manager). Figures relate to the specific range and period worked on, not the whole business.
The work
What I actually did.
- Assessed customer demand, competition, pricing, positioning and commercial viability using Helium 10, Jungle Scout and Data Dive
- Coordinated suppliers through sampling, manufacturing timelines and quality control
- Introduced structured workflows for supplier communication and product handovers
- Prepared launch planning so products went live with content and pricing already decided
Skills & deliverables
Product Research
Product Management
Market Analysis
Amazon Product Research
The outcome
Contributed to expanding the Camping and Outdoor range from 6 to 25 products, with more structured workflows across supplier communication, handovers, manufacturing timelines, quality control and launch planning.
In their words
We could rely on Connor to thoroughly research an opportunity and then keep everything moving through sourcing, sampling and launch preparation. He helped grow our Camping and Outdoor range from 6 to 25 products and brought much-needed structure to the development process.
Recognise any of this in your own store?
One email, no obligation. Tell me where it is stuck and I will tell you what I would look at first.